Designed the core user flow, from the home section to the paywall, through detailed wireframes

Developed and implemented a comprehensive design token system in Figma, establishing a consistent library for future product scalability

Created interactive animations in Figma to clearly communicate expected user behaviors to the development team.

Execute design from conceptualization to developer handoff, ensuring quality and consistency at all stages

Led the implementation of the new visual identity, evolving the brand book into a robust and impactful design system